NEED FOR SPEED SHIFT

Racing and Driving Games
Racing games put you behind the wheel of the world’s fastest cars and let you live out your fantasy of blazing through the open countryside at 150 MPH or racing three-wide at Daytona International Speedway. Whether you’re outrunning the cops or gunning for the checkered flag, racing games offer amazing thrills—and spills—for players of all ages. Available on all gaming consoles and online, racing games put you in the driver’s seat for some of the most spectacular racing action on the planet.

Racing Games – From Simulation to Over the Top
Electronic Arts is at the forefront of developing a wide range of different types of racing games. The latest installments of the Need for Speed franchise, for instance,put players into the real-world tuner car culture—a place where style and customization are just as important as driving fast. Burnout, on the other hand, features spectacular, over-the-top crashes that give a new meaning to the term “road rash.” There’s also NASCAR 09, a simulation racing game that delivers the sights, sounds, and feel of what it’s like to race with the world’s greatest professional drivers. Whether you’re looking for over-the-top vehicular mayhem or exact racing simulations, these games deliver adrenaline-pumping thrill rides from start to finish.

Put the Pedal to the Metal
With the “need for speed” on asphalt, off-road, and sometimes in-air so irresistible, the future of car games is stronger than ever. And with new titles—including the high-flying, arcade-style NASCAR Kart Racing for the Nintendo Wii—on the horizon, it’s safe to say that the racing game genre is far from slowing down

NEED FOR SPEED SHIFT

Imagine the emotions race drivers go through.

The thrill of driving incredibly fast, the pressure of the competition, the fear of losing control, the intense concentration and effort needed to harness the power of a racing car.

This is the True Driver’s Experience of Need for Speed SHIFT.

EA has brought together some of the World’s best racing game talent and real race drivers to deliver this experience totally authentically.

Developed by Slightly Mad Studios, a team that includes developers and designers from the critically acclaimed GT Legends and GTR2 games collaborating with Michael Mann (executive producer at Black Box) and Patrick Soderlund (senior Vice President of EA Games).

Patrick Soderlund is also part of a racing team that recently competed in the fourth edition of the TOYO TIRES 24H Dubai 2009, the first major race event of the year where his team finished fifth.

Soderlund and the SHIFT development team is committed to bringing the on-the-track experience to players across the world.